Gab's started in 2023 in a rented commercial kitchen in Brooklyn, after one too many bars that tasted like sweetened cardboard and left us hungry an hour later.
Forty batches to get one right
We wanted something with real macros that we'd actually look forward to eating. It took eleven months and something like forty batches to get the first one there. Double Chocolate was the flavour that finally worked, and it's still our bestseller.
What goes in
Every bar is 20g of protein, 1g of sugar and 210 calories. We use a milk and whey protein blend, no palm oil, and no sugar alcohols — which is why our bars don't cause the stomach problems a lot of low-sugar bars are known for.
We make everything in small batches in New Jersey. Nothing is made overseas and nothing sits in a warehouse for a year.
Where we're going
We're four flavours deep and working on two more. If there's something you want to see, tell us — a good chunk of what we make started as a customer email.
Try all four for less
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